Ultimo Launches Into Large Cups

September 11, 2014


The fuller bust market is today bigger than ever.  Recognising the growing demand for big bras, Ultimo have expanded into the large cup territory launching a DD-G lingerie collection.

Formerly a brand just for sub DDs, Ultimo are now looking to establish themselves as an accessible option for wearers of large cups.  Starting with a capsule collection of essentials – including a multiway strapless and a plunge bra – plans for a fashion line are already in place for next year’s SS15 season.

Ultimo are renowned for their gorgeous celebrities fronting the brand, but with the fuller bust range things are a little more down to earth.  Rebecca Mone, daughter of owner Michelle Mone, is the DD-G campaign friendly face.  I think this is a sweet move on Ultimo’s part as it demonstrates the accessibility of the brand with Rebecca fronting the very collection she wanted for herself.


An aspect I find pretty interesting is the pricing, which is set across the board from the small cup sizes right through to a G cup.  Fuller bust bras do cost more to produce than smaller cups so the flat price without the big cup hike makes a refreshing change.

I’m really looking forward to trying out the new range myself and will bring you a review soon!

The DD-G cup collection is available to buy right now if you can’t wait.  If the stunning campaign images are anything to go by, the lingerie will be just as beautiful!

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