Boux Avenue are a relatively new lingerie brand to the UK market having just celebrated their first birthday. We have very few high street lingerie retailers who sell only their own brand, and with the loss of many La Senza stores a new chain has been much needed. Having not purchased from Boux Avenue before I’ve been intrigued to find out just what makes them so different.
I received a beautiful package from Boux Avenue a week ago which contained a bra and brief set called ‘Brodie’. I reviewed it first by video. If you’ve not yet checked it out and fancy seeing how it looks on, please do!
The parcel itself was a branded cardboard box and contained within that one, a lovely glossy box embossed with Boux Avenue branding in corporate colours of hot pink, black and white.
I opened the box to find a stunning wrapped package of pink lace effect tissue paper with a sticker seal. It was like a russian doll but with a gorgeous lingerie set at the end instead of a tiny russian doll baby!
Opening the tissue paper (carefully so as not to tear the exquisite paper!) I found the bra and brief enveloped between scented faux rose petals. The packaging was luxurious and smelled divine; a treat to the eyes and nose.
I chose the Brodie from the DD+ range because it looked pretty and different to what I usually see. The Pillar Box shade of red looked stunning and the colour is true to how you see it on the website. It’s a balconette style with three section unpadded mesh cups embroidered with a modern floral and swirly pattern. A little gold metal trinket and bow trims the centre gore which lends to a luxury feel.
The straps are wide and fully adjustable, which I particularly like, with double hook and eye fastening. All the rings and trims are gold and match well with the red fabric.
The brief is a full mesh coverage with a front mesh and embroidery panel in the same design as the bra. It also features the same metal trinket and bow too, so just as cute.
Boux Avenue only start from a 30″ back so instead of my usual 28″ back I was fitted for a 30″. I went down a cup size to compensate to a G as opposed to my usual GG. I do however feel I would have preferred the 30GG because the centre gore did not sit flush against my chest but otherwise it was pretty comfortable to wear. Sometimes under wires can dig in under the armpit but I didn’t experience it with this one which was a relief.
I’m usually quite sensitive to itchy fabrics and I expected this material, feeling fairly rigid, to bug me but I had no problems. The cups felt adequately encapsulating and despite the lack of padding did feel surprisingly supportive.
I wasn’t too fussy about the shape it gave me though. It didn’t look very flattering looking down at myself but I thought that was just my odd perspective but it did become noticeable to me throughout the day when I’d see my reflection in shop windows. My other half’s opinion was in agreement that my silhouette did look odd and the shape had a pointy look about it. So I wasn’t too impressed with the look this bra gave me under clothing.
Looking at it as it is the bra is pretty and attractive and I do like what it looks like straight on in the mirror. I would like to compare its appearance with the 30GG. The briefs were cute, maybe a little lower on the tummy than I usually like to wear my knickers but they make a sexy little duo worn together with the bra.
I am eager to explore the rest of the DD+ range that Boux Avenue have to offer us bigger boobed girls so watch this space for more from this promising and gorgeous brand.